Can A Copywriter Help With SEO?

The short answer is, yes– we can help!

But it’s a little more complicated…

SEO and the internet algorithm are constantly changing, but over the last few years, SEO has performed better with organic copy vs. random keywords inserted repeatedly.

A good copywriter will be able to use keywords in a way that flows naturally and fits in with your message.

However, SEO is a specialized service.

It may be best to hire an SEO analyst or specialist in addition to your copywriter to help your website rank better on Google.

A good copywriter will first write what speaks and connects with your audience, then add appropriate keywords to help with SEO.

It is so important that you have good copy on your website that actually connects and converts!

If someone lands on your site because it ranked high due to the keywords, but the copy is boring or irrelevant, and doesn’t draw them in, 

they’ll bounce– negatively affecting your SEO.

There’s a lot more to SEO than keywords in the copy of your website pages– there are backlinks, tags, and backend tools that are used to help rank higher– all of which an SEO strategist can help with.

Yes, keywords are important, but the message is equally important– some would argue more important. 

What if you want ice cream,

and you drive by an adorable vintage 60’s drive-in ice cream parlor,  they have a huge ice cream cone sitting on the top of the building, and the name is Scoops and Shakes. 

You go up to the window to order your ice cream, and as you glance at the menu, you realize they only have 5 flavors of ice cream, 

and everything else on the menu is coffee and pastries. 

You would be disappointed. It’s mostly unrelated to what you thought you were getting.

Misused keywords can be the same way. You want your keywords to draw people in, and the message to capture their attention and be exactly what they are looking for.

If you are in the early stages of business, it will take some time to improve your SEO rankings. In the meantime, focus on getting your message right, and start funneling traffic to your website directly through sources like social media and Google or Facebook ads.

This will not only help get eyes on your website, but the increased traffic will help improve your SEO faster.

So, yes– a copywriter can help with that!