SEO and the internet algorithm are constantly changing, but over the last few years, SEO has performed better with organic copy vs. random keywords inserted repeatedly.

A good copywriter will be able to use keywords in a way that flows naturally and fits in with your message.

A copywriter’s goal is to get their reader to take action. Often it’s to buy something, but it could also be to sign up for something, or even give. 

That’s the big question of the day, and there’s not a simple answer. On Fiverr and Upwork, website copywriting costs range from a few dollars to thousands of dollars.

It all comes down to what you want your words to do.

It can be hard to stand out, and easy to fall into the trenches of using the same words and descriptions to describe your business as everyone else. But, with just a few tweaks to your homepage, here's how to write a homepage that sets you apart from your competitors.