How to Write a Homepage that Stands Out

It can be hard to stand out, and easy to fall into the trenches of using the same words and descriptions to describe your business as everyone else. But, with just a few tweaks to your homepage, here's how to write a homepage that sets you apart from your competitors.

1. Make your client the hero!

   Anytime you start writing something about you or your company, instead, see how you can flip it around and make it about your client

2. Solve Your Client’s Problems

   People buy products or services that solve their problems. The best way to connect with your client and stand out from your competitors is to tell them clearly how you will solve their problem and make their life better

3. Instead of using common words, use a phrase to describe and paint a picture for your client

   You may be tempted to use words like luxurious or professional, but you'll stand out from your competitors if you can use phrases that actually describe what that means

Let’s break it down

MAKE YOUR CLIENT THE HERO: 

This one is huge! Sooo many times people use their homepage to talk about how qualified they are, or how much they care about making sure the job is quality, etc. A rookie mistake is to talk about yourself/your business everywhere on your homepage. While there is a time for qualifying yourself, anytime you can, pause and figure out if you can flip what you are writing around to make it about your client.

Here are a few examples:

You may be tempted to write something like “Our company provides a luxury experience” or “We value excellence and are committed to customer satisfaction.”

Here’s how to change that around to make it about your client instead of about you. 

“When working with Our Company, you will get an experience that leaves you feeling excited and satisfied. Your experience will be one that when it’s all said and done, you look back and say, "Amazing– I never thought this was possible.”

SOLVE YOUR CLIENT’S PROBLEMS 

Remember you're selling to people, and people buy products or services that solve their problems. If you don't tell them clearly how you can make their life better by solving their problem, chances are they won't buy.

Here is an example: 

You may be tempted to write something like “We’ll work with you each step of the way to ensure the process is seamless.”

Here’s how to present their problem:

“Building a home can be one of the worst experiences of your life (we’ve all heard the horror stories), or we can make it be one of the most fun, most exciting experiences of your life. 

Now the customer has a problem that you can solve. Their problem? Possibly hiring someone that makes it a horrible experience for them., but now you are establishing that you can solve that problem for them by making it a fun and enjoyable experience.

USES PHRASES THAT DESCRIBE INSTEAD OF OVERUSED WORDS 

Here’s some examples: 

Instead of writing “We provide unparalleled craftsmanship” write  “you’ll be hard pressed to find a better craftsman” 

And instead of writing “We provide high quality workmanship”  write  “you’ll get the best of the best from people who work hard and care about making sure your job is done right.”

And that's it- 3 simple tweaks you can make today to stand out from everyone else!